The Statement of Purpose (SoP) is the most important document in your application. It is the one place that allows you to convince the evaluator that you are worth a place in the course. Also remember, that each evaluator has seen hundreds of SoPs. Therefore, think of it as an opportunity to give a monologue (!) to someone who is interested but
The body of your SoP allows you to control the narrative that you want to convey. Analysis might excite the mind, but it hardly offers a route to the heart, which is often discovered only through the telling of a good story.
A strange topic for a website that helps people get into college you would say! But then, this gains critical importance when the product you are going to buy is going to change your life forever.
Choosing the right University/Course combination which fits well with your skills and interests, has the right brand value and eventually leads to a great job are the most important factors before you start writing your college-application.